Summer is trade show season for many industries and design is no exception. With all the latest trends in design for minimizing floor space while maximizing impact, it’s important to find a reputable exhibit company to partner with to ensure you are putting your best foot forward towards your customers and potential customers.
Things to look for when designing your space are traffic flow, is there good workable space to allow for good traffic flow that is not too cramped and creating a turn off to visitors or that the space is not too vast giving the impression that the place is empty. Lighting is also key. You want to make sure you have well lit walkways and that you have good spotlighting to highlight the focal points of your display. Colors and graphics that pop are essential, keeping your message clear and concise so that those passing by can quickly identify what your business is. Last, displays are key as this is ultimately how you will present your product or service. If you can’t display your products well, it can give off the impression that there’s not much to display. So, get your display in shape before your next show or event and get on the right path to finding new business.